Welcome to your guide to event marketing in 2020 and beyond. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more.
What Is Event Marketing?
Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals.
Event marketing can be hosting an event to build stronger relationships with prospects and customers. It could also be attending an event as an exhibitor to educate potential customers on your company’s product offering. Event marketing can even include digital events such as webinars or live-streamed workshops.
Each of the above examples leverages the power of live experiences to achieve business goals.
Why Is Event Marketing Important?